Monday, May 13, 2013 I stumbled on this photo today and it made my jaw drop. It's just stunning, organic and elegant. I love how the trees in the wood crates are the centerpieces and each place setting offers a delicate arrangement for the guest. So simple, yet so impactful.
This is perfect for a rehearsal dinner, wedding or executive dinner. I would say this table has that "x-factor," wouldn't you?
image photographed by Aaron Delesie
Wednesday, May 8, 2013 Today's post is all about the one-stop shop. We had a lot of sponsors for the Coupa INSPIRE Conference. 26 to be exact. With that many, we wanted to create a uniform sponsor showcase area. Every sponsoring company had a different look and feel - no one was like the next and we didn't want the room to be a mish mash of color and logos. All the sponsors had to do was show up with their laptops, everything else was provided for them.
We were tasked with designing 3 similar turn-key tradeshow booths for the Silver, Gold and Platinum sponsors. We also had to design a booth for Coupa that was different than all the others, but still keeping similar design elements of the other properties. We brought Group Delphi in to help us create the experience.
The space that we used for INSPIRE Hall was very ornate. It was the Colonial Room of the Historic Westin St. Francis. This room all by itself is stunning. You would never be able to design something to match it. Instead, we took the opposite approach. We created booths that were very minimalistic and modern, that complimented the space vs making it disappear.
The ceiling in the room was extremely high with balconies on three sides. To pull everything together, we used blue fabric to line the balconies. To extend the branding, we printed the logo on two of the fabric panels. It was the perfect and final touch that the room needed.
Take a look? I would say success. What do you think?
photography by Orange Photography, Turn-key booths by Group Delphi
Tuesday, May 7, 2013 One of my favorite parts of producing events are all the little decor details. But here at ROAR events, everything needs to have a purpose. We don't just do to do. We don't spend money to spend money.
As an example, we created 2 distinct seating vignettes. There was very little seating in the common space and we wanted to create a area that went with the brand and allowed for networking. We kept things simple, modern and colorful. We also kept the florals very simple throughout the space from the networking areas to the party. We didn't want anything over powering and Fig & Twine did a wonderful job.
For the INSPIRE party, the space used at the Westin St. Francis was incredible. We wanted to compliment the venue with furniture vs completely transforming it into something different. Victors and Alexandras were two separate rooms on the 32nd floor and we utilized them differently as well. As you can see, the rooms are very ornate and didn't want to compete with that. Instead, we incorporated modern and transitional furniture pieces into the space.
Victors was the place for quiet Jazz music, conversation and incredible food.
Alexandras was the spot to let your hair down and dance with the DJ, Strings ensemble and drummer. Yes, you heard correctly - we didn't want to have only a DJ. The conference was branded INSPIRE - we needed to do things differently, and INSPIRE.
And I couldn't resist showing you the view from the party. This shot was taken around 7ish when the party was getting started. Stunning, don't you think?
All photography by Orange Photography, Florals created by Fig & Twine, Furniture from Blueprint Studios
Thursday, May 2, 2013 
ROAR events is looking for a Summer Intern
Do you love planning events? Don’t mind doing grunt work (because really – that’s the perfect way to learn)? Are you the type of person who loves to find that perfect restaurant or gift and won’t stop until you do and settling is just not OK in your book. Have a love for flowers, spreadsheets, social media, creativity and researching up the wazoo? This might be the perfect opportunity for you.
Company: ROAR events group
Location: Danville, CA
Responsibilities: You’ll get to see the inner workings of a small but mighty event management company. Here are some of the things you could be doing:
- working on rooming lists
- making confirmation calls
- researching the perfect giveaways for a client
- researching hotels and venues
- finding the best restaurant in town
- sourcing for photo shoots
- learning the inner workings of a hotel
- working on blog posts
It really changes on a daily basis – and you need to be ready to switch gears.
Compensation: School credit or possible compensation for the right person
Qualifications: Applicants must be proficient in Word, Excel, Power Point. Knowledge of Photoshop, Illustrator and InDesign is a huge plus. We work on Mac’s here you need to know what your doing when we put a Mac in front of you. Events/Hospitality majors are a plus – it’s not a requirement. You should be available to come in at least three days a week and be willing to work onsite at events.
Note: Unfortunately this is not a virtual position.
How to Apply: E-mail info@roarevents.com with the subject line “SUMMER EVENTS INTERN.” Applicants without this subject line will not be considered.
Application should include:
- your resume
- your cover letter about why you want to work with ROAR events
- a link to your facebook, twitter, pinterest and instagram accounts
- what would be your most favorite event to plan. Why and how would you plan it.
Must apply by May 15
Duration: June 17 – August 16
image via
Hiring, Summer Intern in Corporate Events, Events Thursday, May 2, 2013 Over the next week, I'm going to be showing you all the amazing details from the 2 1/2 day Coupa INSPIRE event we produced a few weeks ago. It was an unbelievable event and the 6 months of planning really paid off.
Let me set the stage for this event. It was branded - INSPIRE. So everything that we did had to inspire, it had to be different, it had to have that wow factor. We didn't want it to be crazy over the top, it needed to be subtle, thoughtful and purposeful.
We hired a chalk artist and told him what we were trying to accomplish. Ryan Martinez came in with an idea, with a drawing of what he was going to do. And then as the days went by (yes, with him drawing live with people walking and standing around watching him) - his vision, our vision became a reality. (If you follow me on Instagram, you would have seen the sneak peaks - I just couldn't resist)
I thought it would be fun for you all to see the progression.
All images by Orange Photography
