That headline sure doesn't sound encouraging does it? The truth is, we didn't get the gig, but we learned a ton.
Do you get down if you put your all into something and you still don't get the gig? Honestly, I did for about 5 minutes and then I picked myself back up, brushed myself off and gave myself a pat on the back. You know why? Because we put forth our best effort.
Sure it stinks we didn't get it, but now we know how to do a video proposal which we didn't know how to do. That's positive. I put together a kick a double s inspiration board together. Our creative juices were flowing. It felt awesome.
When the potential client sent me the email letting me know that we didn't get the gig, I sent her a note back thanking her for the opportunity and also asked another important question. A question that I think many people might not ask. "Was there an area where we could have improved or was there something missing from our proposal?" It's important to always look for an opportunity to grow. She emailed back letting us know that they were very impressed with us and our presentation. It came down to a member of the team having an experience with another company that was bidding on the same piece of business. (She also said that we made such an impression with our creativity and responsiveness, they would definitely consider us for another event.)
Below is the inspiration board that we put together. It was actually for 2 separate events, going after 2 different demographics (but both women). We were focusing on branding, social media and distinct decor.
So the takeway from this experience:
1) Learned a new skill
2) Used our creative juices
3) Worked as a team
4) We didn't get this gig, but that's not to say we won't get the next one
5) We felt really good about our proposal knowing that we gave it 110%