Doing the norm or being unique - that is the question. Another way to look at it - being safe or taking a risk. We just finished an event where we made a point of NOT doing the norm. We were challenged with the same location for the 3rd year in a row and we couldn't do what we "normally" do. We had to be different, unique and reinvent. I'm not going to lie, I was nervous - I wanted my plan to go off without a hitch. But you know what? It worked and it made such a difference.
If you do what everyone else does, you aren't being unique and what makes you - you. Just because it's been done and it worked before doesn't mean to do it exactly the same way. Time to get out of your box rediscover your uniqueness.